In the 20th episode of Commerce Corner I talk to Enrico Fantaguzzi, Head of E-Commerce of the Italian premium sportswear brand Paul & Shark. As Enrico is Italian, we held the conversation in English.
Enrico shares his insights on the luxury fashion e-commerce market based on his extensive experience in that sector (prior positions include Yoox, Gucci, Twin-Set, Woolrich etc.)
Among other things we talk about:
• Who are the key luxury eCommerce players
• Is Zalando a relevant platform for luxury brands to sell on
• And: How is the typical luxury customer different from the mass market customer
01:25 | Enrico introduces himself
07:17 | Yoox: How does the business model work?
12:20 | Who are the key luxury eCommerce players?
13:28 | Farfetch’s business model
15:45 | Vente Privee: Is the business model of flash sales working for luxury brands?
19:35 | Is Zalando a relevant platform for luxury fashion brands?
21:34 | Customer ownership in the fashion luxury segment
26:22 | Who are the luxury fashion eCommerce best practices?
29:20 | Digital transformation in the luxury fashion industry
31:41 | How should small and medium sized fashion brands enter the digital sphere?
34:00 | Do luxury fashion brands need an own online shop?
36:22 | Will Chanel be on Amazon in five years?
38:46 | What’s the difference between a mass market customer and a luxury customer?
45:24 | The luxury customer & data privacy
46:34 | COMMERCECORNER15: Q&A Ping Pong
51:26 | How Enrico leverages sales people approaching him to learn about latest market developments