CC#20 | Enrico Fantaguzzi (Head of E-Commerce, Paul & Shark)

In the 20th episode of Commerce Corner I talk to Enrico Fantaguzzi, Head of E-Commerce of the Italian premium sportswear brand Paul & Shark. As Enrico is Italian, we held the conversation in English.

Enrico shares his insights on the luxury fashion e-commerce market based on his extensive experience in that sector (prior positions include Yoox, Gucci, Twin-Set, Woolrich etc.) 

Among other things we talk about:

• Who are the key luxury eCommerce players

• Is Zalando a relevant platform for luxury brands to sell on

• And: How is the typical luxury customer different from the mass market customer




01:25 | Enrico introduces himself

07:17 | Yoox: How does the business model work?

12:20 | Who are the key luxury eCommerce players?

13:28 | Farfetch’s business model

15:45 | Vente Privee: Is the business model of flash sales working for luxury brands?

19:35 | Is Zalando a relevant platform for luxury fashion brands?

21:34 | Customer ownership in the fashion luxury segment

26:22 | Who are the luxury fashion eCommerce best practices?

29:20 | Digital transformation in the luxury fashion industry

31:41 | How should small and medium sized fashion brands enter the digital sphere?

34:00 | Do luxury fashion brands need an own online shop?

36:22 | Will Chanel be on Amazon in five years?

38:46 | What’s the difference between a mass market customer and a luxury customer?

45:24 | The luxury customer & data privacy

46:34 | COMMERCECORNER15: Q&A Ping Pong

51:26 | How Enrico leverages sales people approaching him to learn about latest market developments

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